Collect reviews while the relaxation is still fresh
Your clients leave feeling better than they walked in. TrustMint catches that moment with a simple review request – branded to your spa, timed to the treatment.
Sound familiar?
Clients love the experience but never review it
Someone spends 90 minutes in a state of bliss, tells you it was 'exactly what they needed,' and walks out. By the time they get home, posting a Google review is the last thing on their mind.
Your prices need justification online
A 90-minute massage at a standalone spa costs more than a chain. Prospective clients comparing prices need to see reviews that explain why the premium is worth it. Without those reviews, they default to the cheaper option.
Gift card recipients are a missed opportunity
Someone receives a spa gift card, visits for the first time, has a great experience – and you have no way to follow up. They don't become a regular. They don't leave a review.
Hotel spas have the brand advantage
Hotel spas inherit the hotel's review volume and brand recognition. As an independent spa, you need your own review base to compete in local search results.
How TrustMint works for spas
Add clients after their treatment
Import from your booking system, upload a client list, or have reception add clients at checkout. Name and email is all you need.
TrustMint sends a review request that evening
A branded email arrives a few hours after the treatment – when the client is home, relaxed, and still feeling the benefit. You set the timing and customize the message.
Great experiences go public. Concerns come to you.
Clients tap a star rating on your review page. Those who had a great experience are encouraged to share it on Google. Clients with concerns can reach you directly through a private feedback form – so a comment about room temperature becomes an internal note, not a public complaint.
First-time visitors get the ask. Regulars don't get spammed.
TrustMint tracks who's already been asked. Your monthly massage regulars receive one review request – not one after every appointment.
Ways to collect reviews for your spa
Email after the treatment
The most effective channel for spas. Clients are relaxed, happy, and at home – the perfect state to leave a thoughtful review. Send it 3–4 hours after the appointment so it arrives in the evening.
QR code at reception
A small, elegant sign at the reception desk or in the relaxation lounge. Clients can scan it while sipping their post-treatment tea. Design it to match your interiors – TrustMint gives you a downloadable QR code you can print however you like.
Post-checkout kiosk
A tablet at the checkout area lets clients tap a quick rating before they leave. Works well for walk-in clients and gift card recipients whose email you may not have.
Gift card follow-up
When a gift card recipient visits, collect their email at booking and add them to TrustMint. First-time visitors who received a gift are often enthusiastic – they had a free experience and feel generous about reviewing it.
Why reviews matter for spas
68%
of consumers require a minimum 4-star rating before considering a business
BrightLocal, 2026
270%
increase in purchase likelihood when a service has at least 5 reviews
Spiegel Research Center
80%
of consumers are more likely to use a business that responds to all its reviews
BrightLocal, 2026
Questions spa owners ask
My spa is a premium experience – will review requests feel cheap?
Only if the email looks cheap. TrustMint lets you customize the email with your branding, colours, and tone. A short, elegant message – 'We hope you enjoyed your visit to [Spa Name]. Would you share your experience?' – fits a luxury brand just fine. No star emojis, no desperate language.
Can I customize the email to match our brand?
Fully. You control the sender name, subject line, body text, and colours. Most spas keep it minimal – a short personal message, your logo, and a single button to leave a review. It should feel like part of the experience, not a marketing blast.
What about clients who book through a marketplace like Treatwell?
If you have the client's email from the booking, you can add them to TrustMint. Some marketplace bookings don't share client emails – in those cases, the QR code at reception or checkout kiosk is your best option.
We offer packages with multiple treatments. When do we ask?
After the last treatment in the package, not after each one. If someone books a half-day package with three treatments, send the review request that evening when the full experience is complete.
Can I ask corporate event attendees for reviews?
You can, but don't expect much – they didn't choose your spa, their employer did. Focus on individual clients and gift card recipients. Corporate attendees rarely convert.
What about GDPR?
TrustMint stores only names and email addresses – no treatment details or health information. A post-service review request typically falls under legitimate interest in the EU. Include consent language in your booking confirmation to be safe, and TrustMint adds an unsubscribe link to every email.
Your happiest clients are leaving without reviewing
Free 14-day trial. No credit card. Takes 5 minutes to set up.