Your most loyal members have never left you a review
Members who've trained at your gym for years love it – but they joined before reviews mattered. TrustMint makes it easy to ask the right members at the right time, without being pushy.
Sound familiar?
Your regulars never reviewed you
Members who joined 2-3 years ago are your biggest fans, but they never thought to leave a Google review. Asking them face-to-face at the squat rack feels awkward.
January members flood in, then vanish
You get a wave of sign-ups every January. By March, half have cancelled – and some leave negative reviews about a gym they barely used.
Your Google rating doesn't match your community
You've built a loyal community of 300+ members, but your Google profile has 18 reviews. The budget chain gym down the road has 400.
How TrustMint works for gyms
Import your member list
Upload a CSV from your gym management software (Mindbody, Glofox, PerfectGym – any system that exports email addresses). Or add members manually as they sign up.
Send review requests automatically
TrustMint emails members when they're most likely to respond – after their first month, after a milestone, or after a PT session. Set the timing once and forget about it.
Great experiences reach Google. Concerns reach you.
The review page shows members a simple rating screen. Happy members get pointed to Google or Facebook. Members with concerns can send feedback directly to you instead, so you can sort it out personally.
Ways to collect reviews for your gym
Email after the first month
New members who've stuck around for 30 days are past the honeymoon phase and forming real opinions. This is the sweet spot – they're committed enough to care, fresh enough to remember what impressed them.
QR code near the entrance
Place a printed QR code at reception or near the exit. Members who just finished a good session are in a positive headspace. A simple sign – 'Enjoyed your workout? Tell Google' – works better than anything complicated.
After personal training sessions
PT clients have a direct relationship with your staff. Ask trainers to mention the review link after a session, or send an automated request after every 10th session.
Why reviews matter for gyms
97%
of consumers read reviews for local businesses
BrightLocal, 2026
68%
of consumers require a minimum 4-star rating before considering a business
BrightLocal, 2026
270%
increase in purchase likelihood when a business has at least 5 reviews
Spiegel Research Center
Questions gym owners ask
Should I ask all members or just new ones?
Both, but with different timing. New members should get a request after their first 30 days – early enough that the experience is fresh, late enough that they've formed a real opinion. For long-term members who never reviewed you, a one-time email campaign works well. Don't send it to everyone at once – stagger it over a few weeks so the reviews look natural to Google.
What if someone cancels and leaves a bad review?
The review page gives cancelling members a way to share their concerns with you directly. If they send feedback privately, you can reach out, sort things out, and sometimes save the membership. If they go straight to Google, respond professionally and mention what you've changed.
Will Google penalise me for sending review requests?
Google's guidelines explicitly allow asking customers for reviews. What's not allowed is offering incentives (free months, discounts) in exchange, or cherry-picking only happy customers. TrustMint asks everyone – and members with concerns get a direct way to reach you instead.
How do I handle the January rush?
Set your review request to trigger 30 days after sign-up. This filters out the members who quit after two weeks. The ones who stay past January are genuinely engaged and more likely to leave a thoughtful, positive review.
Start collecting reviews from your members this week
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