Nobody photographs great wiring. But they do read your reviews.
Your best work is hidden inside walls and ceiling voids. TrustMint gets your happy customers to say so on Google – where your next customer is already searching.
Sound familiar?
Your work is invisible by design
A kitchen renovation gets an Instagram post. A full house rewire gets a plastered-over wall. Customers can't show off what they can't see – so they don't think to review it, even when the work was done perfectly.
Certifications don't show up on Google Maps
You've invested in qualifications, insurance, and safety training. But when someone searches 'electrician near me', Google ranks on reviews and proximity – not on whether you're properly certified. The cowboy with 50 reviews outranks the qualified professional with 5.
Commercial clients don't leave Google reviews
Half your revenue might come from commercial contracts – office fit-outs, landlord maintenance, shop refurbishments. Those clients will give you repeat business but never think to review you on Google. Your public profile only reflects residential work.
How TrustMint works for electricians
Add the customer after each job
Open TrustMint on your phone between jobs. Enter the customer's name and email – 15 seconds. Works for both residential customers and commercial contacts. You can also batch-upload past customers from your invoicing software.
Automated requests go out at the right time
For residential work, TrustMint sends a review request a few hours after the job – once the customer has tested the lights and sockets. For larger projects, you can set a longer delay to let the customer live with the work first.
Safety concerns come to you, not to Google
If a customer thinks something isn't right – a socket that sparks, a light that flickers – you want to hear about it immediately. TrustMint's private feedback channel means safety concerns reach you directly, so you can respond fast and avoid both a public complaint and a potential hazard.
Ways to collect reviews for your electrical business
WhatsApp after job completion
You're already messaging customers to confirm times and send photos of completed work. Dropping the TrustMint review link into the same WhatsApp thread feels natural – it's part of the conversation, not a corporate email from nowhere.
Quick Add between jobs
TrustMint's mobile interface is built for people who work with their hands, not at a desk. Add a customer in the time it takes to walk back to the van. The system sends the request – you drive to the next job.
QR code on your certification sticker
If you leave a sticker on the consumer unit or fuse board after testing, add your TrustMint QR code. The homeowner sees it every time they open the cupboard, and it doubles as a reminder of who did the work.
Why reviews matter for electricians
270%
increase in purchase likelihood when a service has at least 5 reviews
Spiegel Research Center
68%
of consumers require a minimum 4-star rating before considering a business
BrightLocal, 2026
80%
of consumers are more likely to use a business that responds to all its reviews
BrightLocal, 2026
Questions electricians ask
I do both residential and commercial – should I use the same review page?
For most electricians, yes. Your Google Business Profile is the same regardless of who's reviewing you, and more reviews from any source help your ranking. The exception is if you run separate brands – e.g., a domestic service and a commercial contracting arm with different names. In that case, set up a separate TrustMint page for each.
How important are reviews for getting commercial contracts?
More than you'd think. Facility managers and property companies Google you before sending an enquiry. They won't read every review – they're checking that you exist, you're active, and nobody's flagged serious problems. A profile with 50+ recent reviews and a 4.5+ rating says 'reliable'. It won't win the contract on its own, but it gets you past the first filter.
Most of my work comes from referrals. Do I still need reviews?
Referrals get your name in front of someone. But the first thing they do is Google you. If they find a thin profile with 4 reviews from 2021, some of that referral trust fades. A solid Google profile backs up what the friend already told them.
How do I get reviews for work that customers can't see?
You don't need them to review the wiring. Customers review the experience – did you show up on time, did you clean up, did you explain what you did. Those things matter to anyone searching for an electrician, and they're things your customers can actually talk about.
Make your reputation as visible as your work is hidden
Free 14-day trial. No credit card. Takes 5 minutes to set up.