Your doctors are excellent. Your Google profile doesn't show it.
Most patients only review a clinic when something goes wrong. TrustMint gets the other 95% to speak up too – while keeping patient data private.
Sound familiar?
Great doctors, almost no reviews
Your lead physician has 15 years of experience and patients who've been coming back for a decade. But your Google listing has 7 reviews, and one of them is about parking.
Negative reviews about things you can't control
Wait times, insurance confusion, receptionist having a bad day – these aren't clinical issues, but they're what patients write about online. Meanwhile, nobody posts about the accurate diagnosis that caught something early.
You're worried about compliance
You know reviews matter, but the idea of asking patients to talk about their visit online feels like a minefield. What if someone mentions their condition? What if you accidentally violate GDPR?
How TrustMint works for clinics
Connect your patient list (GDPR-safe)
Upload patient contacts or connect your practice management system. TrustMint stores only name and email – no medical data, no visit details, no diagnoses. Data is hosted in the EU on encrypted infrastructure.
Send requests 24-48 hours after the visit
Timing matters in healthcare. Too soon and the patient is still processing. Too late and they've moved on. TrustMint sends a short, friendly email the day after their appointment – when the experience is fresh but not raw.
Happy patients go to Google. Concerned patients come to you.
Patients who had a good experience get pointed to your Google page. Patients with concerns can share feedback with you privately instead. A complaint about a 40-minute wait becomes an internal improvement item, not a public review.
Ways to collect reviews for your clinic
Email 24-48 hours after the visit
The go-to channel for clinics. Private, non-intrusive, and gives the patient time to reflect. The email doesn't mention their condition or treatment – just 'How was your visit to [Clinic Name]?'
SMS or WhatsApp for follow-up appointments
For patients who've been seen multiple times, a short text message feels more personal than email. Keep it brief – one sentence and a link. No medical details in the message.
Printed card at checkout
A small card with a QR code, handed out at reception after checkout. Better than a kiosk – patients scan it later in private, not in a waiting room where others might see their screen.
Why reviews matter for clinics
83%
of patients say reviews play a decisive role in their choice of provider
RepuGen, 2020
94%
of consumers say a bad review has convinced them to avoid a business
ReviewTrackers, 2022
80%
of consumers are more likely to use a business that responds to all its reviews
BrightLocal, 2026
Questions clinic owners ask
Is this GDPR compliant?
Fully. TrustMint only stores patient name and email address. No medical records, no visit details, no health data. Everything is stored in the EU (Heroku EU region, encrypted at rest). Patients can unsubscribe with one click, and you can delete any patient's data whenever you need to. The review request email contains no health information – just 'How was your visit?'
Can patients review anonymously?
On TrustMint's review page, patients don't need to identify themselves. If they click through to Google or Facebook, those platforms use the patient's own account. For private feedback, patients can leave comments without any identifying info – you'll see the feedback but not necessarily who wrote it, unless they include their name.
What if a patient mentions their diagnosis in a public review?
You can't control what patients write on Google, but you can respond carefully. Never confirm or deny any medical details in your response. A good template: 'Thank you for your feedback. We take all patient experiences seriously. Please contact our office directly so we can discuss this further.' Google also allows you to flag reviews that contain sensitive information.
Should we avoid kiosks in the waiting room?
Definitely. A kiosk or tablet in a medical setting creates privacy issues – other patients might see the screen, and it puts pressure on people in a vulnerable moment. Email is better for clinics. Patients can reflect privately and respond when they're ready.
How do we handle reviews that mention specific doctors?
Reviews that name individual doctors are actually helpful – patients searching for a specific physician will find your clinic through those reviews. If the mention is positive, respond with a brief thank-you. If it's negative, don't get into specifics publicly. Reply with something like 'We appreciate your feedback and have shared it with our team. Please contact us directly so we can address your concerns.' Internally, share the feedback with the doctor involved so they can improve or clarify what happened.
Can we track which department gets the most feedback?
Not automatically, but there's a simple workaround. Tag each patient when you add them – 'dermatology', 'paediatrics', 'GP' – and filter your feedback by department in the dashboard. Multi-specialty clinics use this to spot if one department consistently gets lower ratings. Patterns show up within a few weeks.
Get reviews that reflect the care you actually provide
Free 14-day trial. No credit card. Takes 5 minutes to set up.