The reviews that get strangers to hand you their keys
Cleaning is a trust business. TrustMint collects reviews from your happy clients – so the next person searching 'cleaners near me' picks you over the 30 other options.
Sound familiar?
Your best clients never review
Mrs. Garcia has used you every Thursday for two years. She recommends you to friends constantly. But she's never posted a Google review, and she probably won't unless you ask.
Trust is the entire sale
People are handing a stranger the keys to their home. A 4.2-star rating with 11 reviews doesn't cut it when the competitor has 87 reviews and a 4.8. The decision is made in seconds.
You're invisible among dozens of identical listings
Search 'cleaning service' in any European city and you'll find 40+ businesses with near-identical descriptions. The ones with more recent reviews rank higher and get the calls.
One bad review sits at the top for months
A client who was unhappy about a missed shelf posts a 2-star review. Without a steady stream of new reviews pushing it down, that's the first thing prospects see.
How TrustMint works for cleaning services
Add clients after their clean
Enter client details manually, upload a CSV from your scheduling tool, or use TrustMint's simple form. You need a name and email – that's it.
TrustMint sends a review request the same evening
A branded email goes out a few hours after the clean, while the client is enjoying a spotless home. You control the timing and the message.
Great experiences go public. Concerns come to you.
Clients tap a star rating on your review page. Happy clients get pointed to Google to share their experience. Unhappy ones get a private feedback form instead – so you hear about the missed shelf before Google does.
For recurring clients, one request is enough
TrustMint tracks who's already been asked. Your weekly regulars get one review request after their first clean – not a reminder every Thursday.
Ways to collect reviews for your cleaning business
Email after the first clean
This is when you'll get the most reviews. The client just tried your service for the first time and the house is spotless. A short, friendly email that evening gets a much higher response rate than asking later.
WhatsApp message after the job
Many cleaners already text clients when the job is done. Dropping a review link into that message feels natural – it's part of the conversation, not a separate marketing email.
Automated for recurring clients – once, not every visit
Set TrustMint to send one review request after the first clean for each new recurring client. No repeated asks, no annoying your regulars.
QR code on your leave-behind card
Leave a small card on the kitchen counter after each clean with a QR code. Clients scan it when they notice the work you've done – which is exactly when they're most impressed.
Why reviews matter for cleaning services
97%
of consumers read reviews for local businesses
BrightLocal, 2026
94%
of consumers say a bad review has convinced them to avoid a business
ReviewTrackers, 2022
74%
of consumers want reviews written within the last 3 months
BrightLocal, 2026
Questions cleaning business owners ask
Should I ask after every cleaning or just the first one?
Just the first one for each client. Recurring clients who get asked every week will stop opening your emails entirely. TrustMint tracks who's already been asked, so weekly regulars only receive one request – typically after their first or second clean.
I clean Airbnbs – can the property owner review me?
Yes. For short-term rental cleaning, the property owner or manager is your client – they're the ones who see your work consistently. Add them to TrustMint after you start the contract. Guests of the Airbnb typically won't review you, but the owner's review on Google carries real weight.
What if a client complains about something I missed?
That's what TrustMint's review page is for. Clients with concerns get a private feedback form instead of a Google review box. You get the message, fix the issue, and the problem never goes public.
My clients are mostly older – will they use email?
Email works fine for this regardless of age. The message is simple – tap a star, done. No account creation, no app download. And for clients who prefer messaging, you can send the review link via WhatsApp or SMS instead.
How do I compete with cleaning companies that have hundreds of reviews?
You don't need hundreds. Google's algorithm weights recency heavily – 30 reviews from the last 3 months will outperform 200 reviews where the most recent is from last year. Consistency matters more than volume.
What about GDPR? Can I email my clients?
A post-service review request typically falls under legitimate interest, but collecting consent during booking is the safe move. TrustMint includes an unsubscribe link in every email and stores consent records. Check your local data protection guidelines if you're unsure.
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